In a stunning display of performative feminism, Shell is changing its name to She’ll for International Women’s Day.
Well, one Shell. A female-owned Shell station in San Dimas, California will add an apostrophe to its logos on Mar. 8 in an effort to inspire “the female leaders of tomorrow by closing the gender gap in engineering and technology through education, engagement, and awareness across the organization and industry,” a Shell spokesperson said. It’s part of their new initiative “She Will,” which seeks to diversify the company’s workforce.
CBSN producer Sam Gavin posted a mock-up of the updated logo, which includes a comically small apostrophe to turn “Shell” into “She’ll.”
And with the addition of that apostrophe, Shell really does sweep its alleged complicity in irreversible climate change under the rug in the name of female empowerment.
Unfortunately that effort failed to land on Twitter.
— First Time Home Boner (@cordialwombat) March 6, 2020
We are now WOMon The Media. You're welcome. https://t.co/Iw9SBNmuXw
— On the Media (@onthemedia) March 6, 2020
Who needs renewable energy when you can just have girl power, are we right ladies?