Top 11 startups in Colombia you can no longer ignore in 2020

Rappi. There, I mentioned it. And that’s the final time you’ll be studying that phrase on this text.

You see, probably the most recognizable, most-successful Colombian startup has virtually turn out to be a little bit of an issue for the northern South American nation. Or somewhat, the last-mile supply scaleup has had a robust skewing impact on the Colombian startup ecosystem.

In 2019, when an inventory of strongest VC (enterprise capital) recipients in Latin America, you may see Brazil up high, adopted by Colombia.

You’d then in all probability suppose, good for them! Solely to understand that over 90 % of that money went to a single firm.

But, Colombia’s ecosystem is chock-full of potential if folks would solely care to look past the nation’s sole titan.

So, right here we’re, making amends and showcasing the highest 11 startups in Colombia that you can no longer afford to ignore.

The Colombian Economic system

A narrative of regional hope for all. Latin America’s third most populated nation—and second-largest Spanish-speaking one—has overwhelmed the chances and, after scuffling with the longest civil struggle on document, appears to be rising in full power.

Colombia’s potential is now being realized as its society will get to work on innovation and entrepreneurship. To show it’s as much as scratch, past Brazil and Argentina, it’s Latin America’s solely different host nation of a unicorn—a startup price over US$1 billion—, however I had already mentioned I wasn’t going to say that startup by title once more in this piece.

Nonetheless, there are nonetheless just a few highway bumps forward.

The event of startups and expertise in Colombia would profit from some hefty enhancements in infrastructure.

This massive, ocean-spanning nation is poorly related contemplating how populated it’s. Nonetheless, the combination of its disparate areas will likely be met by the twin challenges of nonetheless lively guerrillas, tough geography, and regional inequality.

Colombia isn’t completely out of the wilderness but.

The Colombian Startup Ecosystem

Regardless of the low native VC exercise, Colombia continues to be some of the relentless ecosystems in phrases of tech expertise and hungry entrepreneurs.

Authorities initiatives comparable to Ruta N and INNPulsa have been nice help for founders in phrases of recommendation and, in some instances, funding. And but the principle motive for the nation’s nice merchandise are founders themselves.

Regardless of the lacking capital, Colombian founders have made their method into different related markets together with Mexico, Brazil, and the US.

There are some essential enterprise builders comparable to Torrenegra Labs, Polymath Ventures, and, most not too long ago, Rubik Ventures. Though direct funding continues to be a creating trade, Ewa Capital is among the funds main the best way.

Opposite to different international locations, the place tech exercise is extremely concentrated in the capital comparable to Chile, Argentina, and Peru. Colombia is creating a number of tech hubs concurrently, the place Medellín and Cali stand out, together with the clear chief, Bogotá.

So, there you have it. And now, these are the highest 11 startups in Colombia you must keep watch over throughout 2020 and past:


Vozy is the rationale you received’t have to speak to these lifeless recordings out of your native financial institution each time you want cellphone help. Its text-to-speech (TTS) algorithm permits corporations to supply human-like conversational bots in a position to determine, not solely your language, however your accent, and reply accordingly.

The Colombian startup makes use of Voice UI to speak to manufacturers’ prospects in each English or Spanish. Primarily based on neuronal networks able to figuring out linguistic patterns, the algorithm can hear and reply in a number of accents together with Mexican, Colombian, Argentinian, Peruvian, Puerto Rican, and lots of extra.


I can’t stress how bullish I’m on Slang. The Colombian startup might seem like a pleasant consumer-facing language studying app, however its knowledge capabilities transcend that. The corporate gives English studying modules for specialised careers and professionals.

The issue with 101 English programs is that, whereas they could be useful for vacationers and watching your common Netflix present, they’re no good for particular jargon and vocabulary of particular niches comparable to legislation, medication, and even tech.

Nonetheless, the corporate not solely helps folks be taught extra vocab, additionally they save this knowledge and are in a position to present an ever-growing lexicon to speech recognition and Voice UI corporations comparable to Google, Amazon, and Apple.

Whale & Jaguar

We’ve been fairly obsessive about Whale & Jaguar‘s reggaeton algorithm for a while now. But, to be fair, that’s not the one factor they’re able to doing.

The truth is, Whale & Jaguar’s machine studying algorithm is ready to analyze an organization’s communication technique and benchmark it in opposition to present trending subjects, huge target market sentiment and potential PR crises.

Its Mai Fina algorithm, which they used to win an AI contest in Spain, analyzed over 7,000 reggaeton songs in order to create its personal from scratch. It may additionally analyze viewers response and feelings throughout stay and real-time occasions comparable to live shows, sports activities occasions, and past.


Bodegas are a part of on a regular basis life in Colombia. Also called “tienditas de la esquina” in different components of the continent, these smaller gamers usually discover themselves competing (or not) with larger retailers comparable to Walmart.

Chiper believes these bodegas are essential gamers in our financial system. For that reason, this startup in Colombia developed a platform the place retailer homeowners can entry a big database or catalog of suppliers and evaluate costs so that they can make higher selections and get higher merchandise.

Chiper connects shops immediately with producers and handles all logistics in-between. Not solely that however they promise to ship the products in lower than 24 hours and permits homeowners to deal with their enterprise operations straight from the platform.


The Venezuelan disaster has was a Latin American disaster. It has had an influence on most South American international locations in quite a lot of methods. However, one of many principal issues no one had been in a position to sort out was the cross-border monetary difficulties.

Valiu permits customers exterior Venezuela to ship cash to folks inside Venezuela. The system has some complicated arbitrage algorithms utilizing completely different cryptocurrencies. However don’t fear you received’t find yourself with digital Bitcoin; folks get it again into fiat cash.


DataGran is a codeless instrument that permits corporations to combine machine studying evaluation into their operation with out the have to be a man-made intelligence (AI) engineer.

Datagran permits corporations to combine internet, prospects, and adverts knowledge to investigate, predict, and take motion based mostly on it, all in a single workspace. Remedy particular enterprise issues like churn, buyer acquisition price, and extra.


The mixture of analog behaviors and digital analytics is the long run. I’m undecided what the title behind this development is, however I’m calling it omnidata. Nextonia is a Colombian startup that turns bodily areas into sensible areas the place organizations can summary knowledge and data from. Once more, omnidata.

Its SenSin algorithm makes use of facial recognition, AI, and massive knowledge to determine shopper patterns, phase audiences based mostly on demographics and habits and optimize engagement.


“We use AI to humanize workplaces”, says their web site. And, as counterintuitive as it could sound, there’s undoubtedly one thing price exploring there.

Feelenials is an AI-powered instrument to assist employers determine the temper, feeling, and wellbeing of staff. With the information, corporations can determine areas of enchancment in phrases of gross sales targets, productiveness, and rotation, all issues that are immediately correlated to feelings.

The corporate’s algorithm takes into consideration each day facial micro-expressions, voice tone, in addition to character to output relevant insights.


Final 12 months, Truora emerged as a profitable Y Combinator alumnus and has not let up the tempo since.

That is mainly a background checking startup, however their secret sauce is the quick and environment friendly method in which they do it.

Not solely have they got the tech to undergo a considerable amount of knowledge in no time; additionally they have it in such excessive density that they can get into the nitty-gritty particulars that different background checkers couldn’t dream of.

In the long run, corporations get a greater and extra detailed panorama about prospects, guaranteeing their enterprise safety.


A search engine for academic applications. So, mainly Google, proper? Mistaken.

Golondrix‘s machine learning chops allow it not only to filter through a searcher’s most well-liked greater studying applications and on-line programs throughout the globe, but in addition be taught from the aforementioned searcher in order to personalize their outcomes based mostly on their very own particular habits, most well-liked topics, and pursuits.

Ayenda Rooms

Assist the little man, however be taught for the massive man’s errors. That is what Ayenda is cleverly managing to do via its platform to present visibility and fundamental requirements to small accommodations.

The startup’s platform that gives visibility, reserving instruments, and fundamental facilities (like toiletries and Wifi) to small-sized accommodations in Latin America, and hopes to be increasing from its base in Colombia and Peru.

But, not like different related startups in different components of the world, Ayenda is utilizing its progress spurt to develop sluggish and regular, consolidating its good points and never getting carried away solely to need to shrink down ignominiously later down the road because of unsustainable practices.

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